A Privacy Policy is a document that explains how you collect, store and use information about users of your website or app. It also explains what rights people have over their data, such as their ability to access it or request changes to it.
The GDPR requires all websites that collect personal data from European Union residents to have a Privacy Policy, unless they fall under certain exemptions. The policy must be easily accessible, written in clear and plain language and transparent about how you collect, use and share personal data.
Why Do You Need a Privacy Policy?
A privacy policy is the first step towards protecting your customer’s personal information. If someone has an issue with their credit card being charged or their email address being sold (for example), they can look at your privacy policy and see exactly what information was collected, where it was stored and who has access to that information.
The importance of having a privacy policy has increased as technology has progressed over time. As consumers become more aware of their digital footprint, they will expect businesses to be transparent about how they handle their data.
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